Back in my student days, it seemed that almost every one of my contemporaries owned a copy of Desiderata.  It was usually displayed in poster form – alongside the mandatory posters of Jim Morrison, Bob Dylan, and Che Guevara. More … Continue reading →

Many years ago, when I worked in advertising, it used to be said that there were three legs to the successful copywriting stool. The first was: Who are you writing for?  The second was: What is the single most important … Continue reading →