‘Say all you have to say in the fewest possible words or your reader will surely skip them; and in the plainest possible words or he will certainly misunderstand them.’ – John Ruskin
Confusing statistics are up 18.7 percent on the same period a year ago. At least that’s how it looks to me. As I flick through a selection of the online newspapers that accompany my early morning cup of coffee, I … Continue reading
What is it with headline writers and the phrase ‘set to’? Is there something in their contracts that says they must use the two-word phrase on every possible occasion? If you Google ‘set to’ you are likely to find that … Continue reading